Next is a chic UK high street and catalog fashion brand for ladies, men & children.
Next Deals: A history of quality clothing
Next Deals are a fabulous way of getting stylish quality clothing for less. The Next story began in 1864 with the founding of a gentleman's tailor called Hepworth & Sons. In 1981 Hepworth opened a chain of 70 womenswear stores called Next. Next for men followed quickly and in 1984 Next opened its first mini department store that incorporated a coffee shop, womenswear and menswear departments. A year later homeware was added to the product range and in 1987 the long awaited childrenswear range was launched. Today Next also incorporates its own Lipsy brand aimed at teens and young women. The company now have 500 stores in the UK and Ireland and 200 in Europe and beyond. Stores are found both on the High Street and in out-of-town retail parks, including Next Home stores.
Next: the Directory
Despite its founding in physical stores, in 1988 Next become one of the first UK companies to publish a directory - something which came to represent much of the company's identity. The Next Directory is a catalogue that is arguably one of the earliest forms of 20th century home shopping. By the turn of the century shoppers could also shop online, offering three ways to shop with Next.
The mainstay of the Next product range is aimed at women who want to look stylish in affordable, elegant and good quality clothing. Chic and fashionable yet classic and elegant, Next clothing is built to last rather than to be worn as throwaway fashion. The women's line includes footwear, lingerie, jewellery and accessories as well as maternity, petite, tall and plus fit ranges. Next clothing covers every occasion from work to formal events, beachwear, casual wear and fitness clothing.
Award winning retail from Next
In 2009, the company won the much coveted British High Street Retailer of the Year Award. The brand has also been lauded for its attitude to social responsibility and its ethical Code of Conduct. Next is dedicated to reducing its carbon footprint and diverting waste from landfill.
Canny fashion shoppers are always on the lookout for the latest Next deals, which can be found here in our Fashion Deals listings. These deals may apply to online, catalogue or in-store purchases.