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Superdry deals are a brilliant way to save your money. Superdry was founded in 2003 by James Holder and Julian Dunkerton who both still run the company up to today. With James as Head of SuperDesign Lab and Julian as Product and Brand Director. Our style values have never waned all through our amazing journey. Unbelievable tailoring, high-class materials, classical hand-drawn graphics and super-soft cotton with genuine traditional washes all mingle to generate future classics. The primary objective of Superdry is to provide class, merit and designs that are true today as they were in the yester years. Both Superdry founders had a lot of knowledge in fashion retail; thus the birth of the company was an inevitable result of their respective histories. In 1985 Julian began the fashion retailer Cult from a humble background of a Cheltenham market stand and grew the company to become an esteemed multi-brand retailer with several branches in the UK, principally in towns with colleges. On the other hand, James formed the well-known Bench clothing brand name in 1992, which later grew into a leading British skate wear trademark that sold internationally via different retailers.
The superdry brands
With its origins based on vintage American sportswear and Japanese images, Superdry has grown into one the most different British lifestyle brands with a true worldwide outreach. At present, Superdry has a cult celebrity following. Various collections of style are purchased through over 400 international retail points, from US and Canada to Europe and Asia. Beginning its flagship shop on London's Regent Street in 2011, Superdry earned its place amongst the famous British retail brand names. Superdry provides a wide range of products including polo shirts, hoods, t-shirts and sweats, denim, joggers, dresses, jackets, tops, shirts, knitwear, bags footwear and various accessories. We have a great appeal, capturing aspects of several designs with subtle mixtures of Japanese imagery, British tailoring and vintage Americana, all with a big consideration to detail. Our company has already achieved universal acknowledgement, and we enjoy celebrity-generated exposure from the likes of Zech Efron, Helena Christensen and David Beckham, just to mention a few.
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Features and benefits of Superdry
One of our brand's key strengths is in our unisex flexibility
Superdry aims to create a deep and lasting cross-channel affiliation with its clients.